Automatically create audiences from Mailshake with the Facebook Custom Audiences integration

Mailshake is a simple solution for sending cold business emails that enables you to close more deals and optimize your workflow. In fact, with Mailshake allows you to easily schedule follow-up sequences or triggered emails based on your recipients' link clicks.

You don't need to be a great writer to start converting cold leads into customers: the software in fact provides you with to proven templates for your emails, that you can simply send with automatic follow-ups and customize for your industry.

Mailshake interrupts the sequence when a response is detected, handles requests to unsubscribe and ignores the automatic responders. Moreover your sending calendar optimizes how your emails are sent, by giving you the ability to block out weekends, set hours of the day, and set spacing rules. With Mailshake you can use merge fields to quickly customize your messages. Preview every single email and make edits efficiently.

Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.

With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.