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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Nimble
Nimble CRM is a platform for managing customers relationships, strongly focused on Social Media, designed for small and midsize businesses. Populate the contact profiles including all the necessary information may be a lenghty process with a lot of data entry work. Also keeping track of the contacts activities is not easy without a solution that helps you put everything in the right place.
Benefits of using Nimble
Nimble CRM provides a tool which automatically populate the contact profiles and interaction histories such as email conversations, social media profiles, social media activities and a social listening feature to keep contact profiles updated. In addition, Nimble CRM provides a sales management solution with a suite of tools for managing sales cycle, forecasting, analytics, deals, tasks and communications. Thanks to the Group Messaging feature, you can also manage your Email Marketing activities, send email messages to group of contacts, get tracking and analytics information such as message opens and clicks, to easily identify the hottest prospect.
Why should I use Nimble
Nimble CRM also provides a native integration with Google Apps/Office 365 that unify email, calendar and social history, and 100+ Integration Partners, including MailChimp, Hootsuite, Evernote, Salesforce and ActiveCampaign. For a better customer relationships management, Nimble CRM provides desktop notifications, browser extensions (Google Chrome, Safari, Mozilla Firefox) and a mobile app available for iOS and Android devices.
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