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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Oracle Service Cloud
Oracle Service Cloud is a corporate-scale contact center suite and customer support software. The platform consists of the Oracle RightNow suite of applications that facilitate social, web and contact center services.
Benefits of using Oracle Service Cloud
Oracle RightNow Web Experience offers a self-service platform, accessible through email, mobile, web, and chat, helping users deliver a unified, cross-serving service to their customers. RightNow Social Experience is an app that enables brands to manage their social interactions and to provide support across social networks. RightNow Contact Center Experience provides end-to-end management of the entire customer journey by unifying knowledge, customer records, and interaction history.
Why should I use Oracle Service Cloud
RightNow Policy Automation allows users to offers personalized customer service by setting custom policies for the services they provide through face-to-face channels, call center, and self-service. RightNow Engage provides marketing automation and analytics to improve the customer experience. You can use it to offer personalized, timely communications and obtain access to real-time actionable insights.
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