Generate more leads with the Act-On + Pipedrive integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Pipedrive is a sales management tool that helps you make more sales and organize your entire sales team, in order to boost your business’ productivity without effort. Pipedrive, in fact, is a type of CRM that everyone can use, thanks to its easy interface.

With Pipedrive, you can: Manage your sales process Sometimes manage all your clients is hard, especially if you work with a busy sales team. Pipedrive helps you manage and track your sales activities. By using Pipedrive, you can record all your offers, deals, and the conversations with clients involved in the deal. With the sales process management tool, you can discover which activity needs your attention and prioritize the tasks.

Pipedrive is easy to use and is made to be used by your entire team, so it’s very easy to use and it requires no technical skill. All businesses can customize their Pipedrive’s interface and integrate it with other tools, in order to meet their specific needs and desires.