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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Podio
Podio is a project management software designed to improve your collaboration performances. Podio helps you create and optimize an effective workflow for you and your team, thanks to multiple tools that allow you to make your business more efficient and profitable.
Benefits of using Podio
With Podio you can easily define the processes you need to manage your entire projects, from start to end. Whenever you need it, Podio gives you a detailed overview of your projects, which allows you to understand what’s the next task for your team. By doing so, you’ll be able in every moment to take the right decisions for your business, and manage it properly.
Why should I use Podio
Easy to use Podio is very easy and intuitive. This is important, because your entire teem have access to it. You can assign roles and jobs to your team members, which enables them to visualize their task or assign a task to other employees. Integrated CRM With Podio, you have access to the integrated CRM, which enables you to manage your customer relationship, engage your prospects in the right moment, send customized emails and much more.
Being a Travel company, Almundo needed to reach travel-interested users. Thanks to LeadsBridge and Facebook Lead Ads, Almundo was able to increase their subscribers by 20% and improve the campaign R.O.I. by 6 %