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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Robly
Robly is a Marketing Automation software strongly focused on Email Marketing and tailored for small businesses and nonprofits. Get an high percentage of email messages opened is one of the main challenges for digital marketers. Robly provides a suite of smart tools that can help you to improve your campaign performances getting brilliant results.
Benefits of using Robly
With the “OpenGen” technology, Robly’s creators promise a 50% more of opened messages. OpenGen in fact, will re-send the campaign some days later, with a different subject line, only to subscribers who didn’t open the previous one. Robly doesn’t send all the email messages at once. Through its “Robly A.I.” feature, Robly sends single email messages to each subscribers, at the time when the recipient usually checks the inbox. Mobile-responsive templates, that give the best experience to your subscribers on any device, and a robust A/B testing system, are another couple of features that can be extremely helpful to get more opens.
Why should I use Robly
Last but not least, Robly’s “Exit-Intent Pop-Up” is a great sign-up widget that you can embed on your website or landing page. Through this technology you can offer an incentive to those visitors who are leaving your website, in order to turn them in subscribers. Robly promises that, through this tool, you can grow your list 5x faster.
Leboha is e-commerce for wellness products the goal of Leboha was to grab conversions with a giveaway to help build a mailing list and following. Thanks to LeadsBridge Leboha decreasing the cost per conversion up to -85%