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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is SalesFusion
SalesFusion is a sales and marketing automation platform that allows you to generate more leads and increase your ROI. Nawadays, your business needs to create a strong relationship with your contacts’ database. That’s why SalesFusion can help you achieve your goals. Attract and capture new leads SalesFusion enables you to attract more leads and capture their contacts, by tracking exactly where your prospects come from and improving the actual sources of leads.
Benefits of using SalesFusion
With SalesFusion you can easily set up email follow ups to engage your audience. Moreover, SalesFusion allows you to build email marketing campaigns that automatically segmentate your audience based on their behaviors (opens, links, etc.). Lead scoring When your contacts engage with your campaigns, SalesForce assigns them a score. Lead scoring enables you to understand which contents and products your leads may be interested in.
Why should I use SalesFusion
SalesFusion help you to analyze your results If you want to scale your business, it’s necessary to analyze your results in order to understand what works and what doesn’t. SalesForce gives you access to its built-in analyzing tools, in order to track your campaigns and achieve your goals faster. Get feedbacks from experts SalesFusion is “a software that comes with a service”. Whenever you need it, an expert can help you to get the most out of your campaigns, in order to improve your business without effort.
R&R Sales needed to develop a clear strategy to collect high quality In–Market leads, tanks to LeadsBridge and Facebook Lead Ads R&R was able to improve the number of new leads per month up to +60