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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Salesmate
Salesmate is a CRM software that assists companies in converting leads into customers. The platform is simple and easy to use and can be customized by each team salesperson.
Benefits of using Salesmate
With Salesmate, sales teams can effectively manage their pipeline and save time in all aspects of their work processes. The assistance of the platform allows them to acquire leads with less effort. In addition, Salesmate automates parts of the workflow so that the sales team takes more time to engage potential customers than to manage data.
Why should I use Salesmate
Finally, Salesmate ensures that companies do not lose track of their qualified leads. The software informs the sales team that a potential customer has not been followed, this procedure is used to make sure that all leads are constantly involved. In addition, it allows companies to maintain valuable contacts and maintain communications with them.
Kayak Pools created a series of campaigns to sell swimming pools. Thanks to LeadsBridge and Facebook Leads Ads Kayak Pools was able to increase their ROAS up to +36%