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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is SendinBlue
SendInBlue is a marketing solution for your email marketing, newsletters and SMS campaigns, designed to communicate with your customers’ database and increase conversions. Thanks to its powerful marketing tools, SendInBlue allows you to easily create and send emails to your customers and analyze your results. Moreover, you can take the most out of your marketing efforts with automation.
Benefits of using SendinBlue
SendInBlue allows you to segmentate your audience and reach them with the right offers. By doing so, you’ll be able to make more sales, without effort. You just need to define the automation rules, and the software will do the rest.
Why should I use SendinBlue
Unlike other marketing automation platforms, SendInBlue is easy to use. The newsletter’s editor allows you to create responsive and beautifully designed emails from scratch. Whenever you need help, SendInBlue provides to its customers personalized email and phone assistance to help you. You can easily integrate SendInBlue with your marketing tools within minutes through API, the Wordpress plugin and the other integrations from SendInBlue partners.
The goal of Amzul Foods was to create awareness around urban population in India. Using LeadsBridge and Facebook, Amzul has achieved 67% decrease in cost per lead, and 48% increase in ROI