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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Sendy
Sendy is a self-hosted email marketing platform that allows you to send newsletter campaigns via Amazon Simple Email Service (SES). Amazon Simple Email Service (SES) is the cheap email platform based on Amazon’s infrastructure that allows you to send and receive emails without effort. In comparison to other similar solutions, using Sendy for your newsletters is cheap and convenient.
Benefits of using Sendy
With Sendy you don’t pay a monthly fee, but you are charged based on how many emails you send. Moreover, Sendy lets you easily manage your lists and subscribers, track your results, in order to understand clicks, opens, bounces, etc., which enables you to scale your marketing results.
Why should I use Sendy
Moreover with Sendy you can save time thanks to autoresponders and create drip campaigns, in order to follow up your subscribers and improve their engagement with your brand.
The goal of Amzul Foods was to create awareness around urban population in India. Using LeadsBridge and Facebook, Amzul has achieved 67% decrease in cost per lead, and 48% increase in ROI