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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Siebel CRM
Siebel is a CRM technology software designed for businesses and companies of any size. Oracle's Siebel CRM Technology provides the server framework to support Siebel Applications, allowing companies to obtain qualified leads and transform them into potential regular customers. With Siebel CRM you can create a particular engagement with your audience. Your company will become more transparent by humanizing itself, with the goal of developing an emotional connection with customers.When a consumer considers their customer experience as positive, it is more likely to trust the products of that particular brand and to support it in their contact circles through word of mouth.
Benefits of using Siebel CRM
Each company aims to increase the lifetime value of its current and future customers through the acquisition, investment in the most profitable customers, the maintenance and the minimization of its costs in the long term, and Siebel CRM helps you do that. Thanks to its Multi-channel approach to marketing you can reach your leads across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers.
Why should I use Siebel CRM
Siebel CRM helps you align your marketing and sales team, which is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.
More Angles created a simple giveaway campaign run to both cold traffic. Using LeadsBridge and the Lookalike Audience, More Angles was able to generate 1,462 new leads with a cost per lead of about £0.29/lead