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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Total Send
Total Send is an affordable, powerful email marketing and newsletter platform, that allows you to create high quality email marketing campaigns to improve your business. Nowadays, businesses of any size need to build a strong relationship with their contacts’ base. Total Send enables you to increase your leads and create subscription forms connected to your lists. Moreover, you can send beautifully designed email newsletters thanks to ready-made templates that you can customize for your brand. With Total Send you take total dispatch control, by scheduling your emails later, creating draft or send on a trigger.
Benefits of using Total Send
Total Send gives you the tools you need to improve your marketing and achieve your goals, thanks to its full-tracking and reporting suite. You can track open rates, clicks, referrals and bounce-rates, in order to understand what works and what doesn’t. At the same time, TotalSend lets your lists clean, by managing bounces and automatically removing problematic emails and unsubscribes.
Why should I use Total Send
Total Send allows you to reach more potential customers and engage your audience through other marketing channels. You can easily share your campaigns on Social Networks, create SMS campaigns in 3 steps and send transactional emails to your contacts’ base, if needed.
Mercedes-Benz Vans created a type of campaign to decrease lead response rates for achieving a higher sales ratio. Using LeadsBridge and Facebook Lead Ads, Mercedes was able to sold 18% more Vans according to the last year