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What is ActiveDEMAND
ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.
Benefits of using ActiveDEMAND
Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.
Why should I use ActiveDEMAND
ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.
What is Google BigQuery
Google BigQuery is a cloud-based enterprise data warehouse designed to provide lightning-fast SQL queries and interactive analysis of huge datasets. Google BigQuery has machine learning abilities and can process read-only data.
Benefits of using Google BigQuery
Google BigQuery is cost-effective and easy to scale. It offers a pay-as-you-go cost model. This means you pay according to the amount of data you stored in the service and processed by each query you run. Google BigQuery allows you to use SQL queries to create and test machine learning models. In addition, it is also a managed service that runs automatically, giving you time to focus on other things.
Why should I use Google BigQuery
Google BigQuery offers robust monitoring, logging, and alerting. This is done through the Cloud Audits logs. Google BigQuery has the capacity to serve as a repository for logs coming from applications or services through cloud logging. Google Cloud Public Datasets provides an enormous data repository of over 200 popular public datasets from various industries.
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