Generate more leads with the ActiveDEMAND + Google Shopping integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Google Shopping is a tool provided by Google that allows retailers and eCommerce companies to advertise their physical products on Google and, for users, to compare various online shopping websites with just a few clicks to find the items you intend to purchase quickly.

Google Shopping works like a standard search engine, within which you can find products of any kind. Users can filter results based on specific parameters, such as price or retailer.

Google Shopping is not presented as simple text Ads but is accompanied by further information on the products and photographs. Products advertised through this service, like Google Ads ads, also appear on the first page of search results.