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What is ActiveDEMAND
ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.
Benefits of using ActiveDEMAND
Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.
Why should I use ActiveDEMAND
ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.
What is Robly
Robly is a Marketing Automation software strongly focused on Email Marketing and tailored for small businesses and nonprofits. Get an high percentage of email messages opened is one of the main challenges for digital marketers. Robly provides a suite of smart tools that can help you to improve your campaign performances getting brilliant results.
Benefits of using Robly
With the “OpenGen” technology, Robly’s creators promise a 50% more of opened messages. OpenGen in fact, will re-send the campaign some days later, with a different subject line, only to subscribers who didn’t open the previous one. Robly doesn’t send all the email messages at once. Through its “Robly A.I.” feature, Robly sends single email messages to each subscribers, at the time when the recipient usually checks the inbox. Mobile-responsive templates, that give the best experience to your subscribers on any device, and a robust A/B testing system, are another couple of features that can be extremely helpful to get more opens.
Why should I use Robly
Last but not least, Robly’s “Exit-Intent Pop-Up” is a great sign-up widget that you can embed on your website or landing page. Through this technology you can offer an incentive to those visitors who are leaving your website, in order to turn them in subscribers. Robly promises that, through this tool, you can grow your list 5x faster.
Drive Lah created campaigns to improve their lead conversions ratios. Thanks to LeadsBridge and Facebook, Drive Iah was able to improve their conversion ratio up to 82%