Streamline your data management process with the ActiveDEMAND + Salesforce® Commerce Cloud integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Salesforce® Commerce Cloud combines features for e-commerce, online shop and mobile-first POS, order management, and predictive intelligence in a single platform. Its characteristics are organized into three categories: experience, operations, and intelligence.

Moreover, Salesforce® Commerce Cloud features allow companies to manage their products, prices, promotions, and content, in order to improve the buying experience for its customers.

Salesforce® Commerce Cloud removes the barriers to innovation common to obsolete commerce solutions, allowing companies to keep up with today's dynamic market and evolving customer needs. The app is updated without problems up to eight times a year, thus offering new features and improvements without interrupting daily operations.