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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is arpReach
ArpReach is an autoresponder and mailing list solution designed for business growth. Unlike other systems, ArpReach allows users to create and run follow-up autoresponders for one or more websites. Unlimited number of follow-up messages. Unlike other email marketing softwares, with ArpReach all your autoresponders can have an unlimited number of follow-up messages.
Benefits of using arpReach
When you expand your business and improve your marketing activities, you won’t receive any additional charge for adding extra autoresponders. Unlimited broadcasts ArpReach allows you to send unlimited newsletters, ezines and time-limited offers via broadcast, which don’t interfere with scheduled follow-ups. Moreover, you can use advanced segmentation methods to target your audience for sending highly performing broadcasts based on unlimited fields (including custom fields).
Why should I use arpReach
Tracking results With ArpReach you can easily track open rates and click through rates of your email marketing campaigns. By doing so, it is possible to create lists’ segments and assign tags to your leads, in order to personalize your customer’s journey and increase ROI. Split testing ArpReach has its own split testing tools: you can create multiple emails and find out which one performs better.
Spinifex Sheds created a series of campaigns to sell Sheds. Thanks to LeadsBridge and Facebook Lead Ads Spinifex Sheds was able to increase their ROI and decrease the cost per lead up to -88%