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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is CDK
CDK Global is an Automotive Customer Relationship Management designed to make the sales process as easier as possible, in order to save time and make more sales. CDK CRM helps car dealers give customers a faster, more convenient experience.
Benefits of using CDK
Thanks to the advanced tracking system within the CRM, you’ll have a better control on the entire sales process, which gives you all the data you need to understand how to make the right decisions for your business. CDK Global allows you to: Build a long-lasting relationship with your clients Having a contacts’ database is crucial for your car dealership business.
Why should I use CDK
CDK Global helps you manage your leads and clients through just one platform. Segmentate your leads CDK Crm lets you segmentate your leads and clients in order to understand which stage of the sales process they are at. Follow up the sales process Buying a car is not a one-day decision. You may need some time, and CDK Global allows you to follow up your prospects by email, telephone number, and more. Track and optimize your sales Track is the key to grow. CDK CRM allows you to track results thanks to its built-in software, which is specifically designed around car dealers’ needs.
Drive Lah created campaigns to improve their lead conversions ratios. Thanks to LeadsBridge and Facebook, Drive Iah was able to improve their conversion ratio up to 82%