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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is CDK
CDK Global is an Automotive Customer Relationship Management designed to make the sales process as easier as possible, in order to save time and make more sales. CDK CRM helps car dealers give customers a faster, more convenient experience.
Benefits of using CDK
Thanks to the advanced tracking system within the CRM, you’ll have a better control on the entire sales process, which gives you all the data you need to understand how to make the right decisions for your business. CDK Global allows you to: Build a long-lasting relationship with your clients Having a contacts’ database is crucial for your car dealership business.
Why should I use CDK
CDK Global helps you manage your leads and clients through just one platform. Segmentate your leads CDK Crm lets you segmentate your leads and clients in order to understand which stage of the sales process they are at. Follow up the sales process Buying a car is not a one-day decision. You may need some time, and CDK Global allows you to follow up your prospects by email, telephone number, and more. Track and optimize your sales Track is the key to grow. CDK CRM allows you to track results thanks to its built-in software, which is specifically designed around car dealers’ needs.
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