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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is FLG
FLG is the complete customer engagement platform for creating personalised customer experiences and driving sales at any scale.
Benefits of using FLG
Keep track of progress FLG lets you maximize conversions by instantly connecting your leads to the right agent or team member who respond to their specific needs and desires. Increase your lead generation Thanks to the API technology, you can capture leads from every source, web forms, lead providers and much more. Track your results If you acquire leads from different sources, FLG enables you to track which sources are performing and which not. This avoids you wasting money in services that don’t provide you enough ROI, focusing on what really work for your business.
Why should I use FLG
Segment your audience If you really want to take the most out of your marketing and sales processes, you need to understand exactly what your leads want. With FLG, you can create segments of your audience based on data and activities. Fully integrated email and SMS Thanks to FLG, your agents can choose to manage the assigned leads through the channel that fits best for them.
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