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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is iContact Pro
iContact Pro is a software designed for all types of companies that helps simplify marketing automation by making it cheaper. iContact Pro offers a range of advanced marketing capabilities, including tools for advanced email marketing, advanced segmentation, CRM functionality, task tracking, landing page creation, social publishing and tracking. Thanks to this features, businesses can connect with their audience and send them the most relevant content and offers, on autopilot.
Benefits of using iContact Pro
iContact Pro brings automation into marketing operations through the multiple features it provides. The software deals with lead generation and lead scoring processes, which helps you identify the most engaged leads of your database. iContact Pro has been programmed through landing pages that you can easily create, in order to grow your subscribers with no efforts. In addition, it gives you the ability to choose HTML-based or template-based pages.
Why should I use iContact Pro
With iContact Pro you can manage your email campaigns in a timely and simple way. It offers A / B test tools to grow your business with data-in-hand, as well as a message generator to meet your company's email marketing needs. It comes with list management tools for easy management of client IDs.
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