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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is iContact
iContact is an award-winning email and marketing automation software for marketers and business owner. iContact’s tools make it much easier to manage your leads, increase conversions and grow your sales volume. iContact is easy to use iContact enables you to take the most out of your mailing lists, without getting crazy with techy stuff.
Benefits of using iContact
You can grow your contact base with landing pages iContact allows you to increase your subscribers and contact base. Create beautifully designed and high converting landing page, effortlessly. Follow up your leads with autoresponders and newsletters. Marketing Automations and Easy Workflow creation. With iContact you can easily create the most advanced workflows, in the order to increase conversions and sales. Marketing automations, Behavioral targeting and other advanced tools will allow you to address your audience with the most relevant message for them, creating customized journey to increase your sales volume.
Why should I use iContact
Moreover, you can use the Social media integrations in order to expand your marketing on social media. Intuitive reporting — all in a single platform iContact lets you track your marketing activity and improve your business’ perfordmances, thanks to an intuitive, in-built reporting tool that allows you to take under control your entire sales process.