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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Mailshake
Mailshake is a simple solution for sending cold business emails that enables you to close more deals and optimize your workflow. In fact, with Mailshake allows you to easily schedule follow-up sequences or triggered emails based on your recipients' link clicks.
Benefits of using Mailshake
You don't need to be a great writer to start converting cold leads into customers: the software in fact provides you with to proven templates for your emails, that you can simply send with automatic follow-ups and customize for your industry.
Why should I use Mailshake
Mailshake interrupts the sequence when a response is detected, handles requests to unsubscribe and ignores the automatic responders. Moreover your sending calendar optimizes how your emails are sent, by giving you the ability to block out weekends, set hours of the day, and set spacing rules. With Mailshake you can use merge fields to quickly customize your messages. Preview every single email and make edits efficiently.
R&R Sales needed to develop a clear strategy to collect high quality In–Market leads, tanks to LeadsBridge and Facebook Lead Ads R&R was able to improve the number of new leads per month up to +60