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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Rezora
Rezora is enterprise-level software for marketing executs and managers who oversee comprehensive branding efforts for large, multi-office brokerages. There's a lot of power here, and career marketing professionals will recognize that Rezora was programmed to make them better at their jobs. Rezora’s interface presents campaign-specific reports, such as number of opens and clicks, among other common email marketing figures. Agents can sort metrics by previous campaigns and find out which contacts are most often engaged. Rezora works with CRMs (customer relationship manager) to embed contacts, but it is not trying match wits with CRMs. Its only intention is to be marketing software; and it excels in that intention.
Benefits of using Rezora
Rezora is very pro-agent, granting individual agents tight control of their contact lists, which are also unavailable to other agents.This feature allows agents to control what larger company campaigns their contacts are subject to. With 85% of people around the globe sending and receiving emails, email holds a noteworthy position in digital marketing channels. Even with the rise of social media, email continues to lead the pack, driving twice as much traffic to websites and converting four times as many into customers.
Why should I use Rezora
Rezora allows you to capitalize on the growing number of online adults using social media networking. With the most of online adults communicating through social media sites, the online table is set for your brand and messaging consumption. Rezora makes accessing these social networks simple. Digital templates created for email or print can be easily shared or published to social media channels such as facebook, twitter, pinterest, your website and blog.