Streamline your data management process with the Adobe Campaign + SalesFusion integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

SalesFusion is a sales and marketing automation platform that allows you to generate more leads and increase your ROI. Nawadays, your business needs to create a strong relationship with your contacts’ database. That’s why SalesFusion can help you achieve your goals. Attract and capture new leads SalesFusion enables you to attract more leads and capture their contacts, by tracking exactly where your prospects come from and improving the actual sources of leads.

With SalesFusion you can easily set up email follow ups to engage your audience. Moreover, SalesFusion allows you to build email marketing campaigns that automatically segmentate your audience based on their behaviors (opens, links, etc.). Lead scoring When your contacts engage with your campaigns, SalesForce assigns them a score. Lead scoring enables you to understand which contents and products your leads may be interested in.

SalesFusion help you to analyze your results If you want to scale your business, it’s necessary to analyze your results in order to understand what works and what doesn’t. SalesForce gives you access to its built-in analyzing tools, in order to track your campaigns and achieve your goals faster. Get feedbacks from experts SalesFusion is “a software that comes with a service”. Whenever you need it, an expert can help you to get the most out of your campaigns, in order to improve your business without effort.