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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Sendy
Sendy is a self-hosted email marketing platform that allows you to send newsletter campaigns via Amazon Simple Email Service (SES). Amazon Simple Email Service (SES) is the cheap email platform based on Amazon’s infrastructure that allows you to send and receive emails without effort. In comparison to other similar solutions, using Sendy for your newsletters is cheap and convenient.
Benefits of using Sendy
With Sendy you don’t pay a monthly fee, but you are charged based on how many emails you send. Moreover, Sendy lets you easily manage your lists and subscribers, track your results, in order to understand clicks, opens, bounces, etc., which enables you to scale your marketing results.
Why should I use Sendy
Moreover with Sendy you can save time thanks to autoresponders and create drip campaigns, in order to follow up your subscribers and improve their engagement with your brand.