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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Siebel CRM
Siebel is a CRM technology software designed for businesses and companies of any size. Oracle's Siebel CRM Technology provides the server framework to support Siebel Applications, allowing companies to obtain qualified leads and transform them into potential regular customers. With Siebel CRM you can create a particular engagement with your audience. Your company will become more transparent by humanizing itself, with the goal of developing an emotional connection with customers.When a consumer considers their customer experience as positive, it is more likely to trust the products of that particular brand and to support it in their contact circles through word of mouth.
Benefits of using Siebel CRM
Each company aims to increase the lifetime value of its current and future customers through the acquisition, investment in the most profitable customers, the maintenance and the minimization of its costs in the long term, and Siebel CRM helps you do that. Thanks to its Multi-channel approach to marketing you can reach your leads across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers.
Why should I use Siebel CRM
Siebel CRM helps you align your marketing and sales team, which is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.
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