Generate more leads with the Bitrix24 Webhook + Oracle Eloqua integration

Bitrix24 is a popular project management tool, this app offers tools such as a CRM, project management, time management, document management, and tasking in a social-style environment that includes content sharing, instant messaging, commenting, liking, and user profiles.

Bitrix24 makes communications simple with social features such as comments and liking, and automated processes like notifications, assisted reporting, and subscriptions to groups or discussions. Moreover, Bitrix24 offers practical solutions to manage a company online. There are precise and flexible tools for each operation such as tasks, sales processing and reports. Standard workflows (Leave Requests, Business Trips, Expenses, Purchases, General Requests) are included Bitrix24 Standard and Professional plans. Any time your employees need to ask for leave, submit expenses, request technical assistance or put a purchase request in, they can do it.

Bitrix24 lets you create posts from emails and add email recipients to your posts. Participating in discussion is as easy as replying to an email or clicking "Add Comment" button that takes external users to a special secure web page. To create new post from email, simply forward it to a special address listed in employee profile. No matter which collaboration tool you choose intranet, extranet or email everything will be indexed and stored inside your Bitrix24 account.

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.