Generate more leads with the Bizzabo + ActiveDEMAND integration

Bizzabo is an event tech company that empowers marketers, entrepreneurs and planners to create and manage successful events. Thanks to Bizzabo, running an event is easier than ever. In fact, Bizzabo helps you build effective event marketing programs: by providing a great digital experience for your audience, you can easily manage event registrations and take data-driven decisions by tracking your results.

With Bizzabo you can manage everything that concerns your events in the same platform, create and apply marketing programs that improve the registrants’ engagement. Simply integrate event data with 750+ platforms including Salesforce, Marketo, Hubspot, Pardot and more, in order to follow up your registrants, feed them with useful content, and promote other events to your customers.

Bizzabo takes care about user experience, which lets your team members learn to use the platform quickly, so you can stay focused on management tasks while the system sells out any event faster thanks to automated tools. Moreover, thanks to the session registration management tool, you can finally take session registration into your own hands and take the most out of it.

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.