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What is Braintree
Braintree is an online payment gateway that is designed to make payments easier. The platform offers the global commerce tools people need to build businesses, accept payments, and enable commerce for their users. It lets companies build their own experiences and then scale their businesses around the world. Through Braintree, merchants in more than 40 countries worldwide can accept, split, and enable payments in more than 130 currencies.
Benefits of using Braintree
Since 2013, it has been part of the PayPal network, giving it a greater position to help change the way people do their payments online through stellar support, innovative concepts, and simple processes. With Braintree integration, users have access to a global market with over 40 countries covered and more than 130 currencies supported while enjoying other benefits such as settlement and fraud protection. Best of all, there are no foreign exchange or cross-border fees involved. And with the Drop-in UI, users get to start accepting payments almost as quickly as that next great idea comes up. This UI is a sleek, ready-made payment UI for accepting cards, or even PayPal in the app or website. Once completed, the client code obtains a payment method nonce for use on your server.
Why should I use Braintree
Users get also to tailor their checkout flows any way they would like while remaining compliant with PCI SAQ A through Braintree’s easy-to-use payment APIs for app or web that provides unrestricted potential and an adaptive and more secure system that complies with the standards. Its latest security feature, Hosted Fields, lets the users maintain control over their web checkout while creating the necessary iframes to alleviate security concerns brought about by PCI requirements. Users can also easily bring your data into or out of the system anytime, while through Braintree Vault, they can keep sensitive data stored on a secure system the platform provides so the business can stay PCI-compliant. It also offers the benefit of reducing hassle of re-entering payment information of their customers each time they want to make a purchase.
What is Instagram Custom Audiences
Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.
Benefits of using Instagram Custom Audiences
You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Why should I use Instagram Custom Audiences
Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.
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