Streamline your data management process with the Contactually + Instagram Custom Audiences integration

Contactually is an easy to use CRM solution, suitable for lead generation purposes, with marketing automation and email marketing capabilities. It is recommended for small and midsized business as well as for freelancers. Contactually is strongly focused on discovering who are the best opportunities for your business. For this purpose, Contactually provides tools to grow and nurture the relationships with your leads and customers.

Connecting your inbox with the CRM, Contactually will help you to send the right message to the right person at the right time. Once you’ve uploaded your entire contacts database, you can organize it splitting up your main list, based on the value that each relationship has for your business. To do this, you can use the “Buckets”, a sort of funnels that you can use to organize your contacts. At this point, you can set up some reminders that will notify you when it’s time to get in touch with people contained into a bucket.

The Email Marketing system provided by Contactually is called “Scalemail”. It allows you to send bulk emails, customizing each messages to suit your needs and stay top of mind. A great feature offered by “Scalemail” is an option that allows you to select fading away contacts in a bulk, in order to reconnect and re-engage with them. Obviously, you can also select an entire bucket. Contactually also provides dozens of customizable email templates, in order to give your email a professional and stunning look, optimizing them for mobile devices as well.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.