Generate more leads with the Crowdcast + VerticalResponse integration

Crowdcast is a live video platform designed to collect with your audience through webinars, interviews, summits and more. Most webinar platforms don’t have a separate question section; you have to root through comments to see specific questions that attendees have asked throughout the live stream. Not only does Crowdcast have a separate question section, but it allows attendees to ask questions ahead of time, vote on questions, and see each question on the screen as it’s being answered.

With Crowdcast you can easily create Polls to interact with your audience and turn the webinar into a 2-way conversation. They gauge the interest of your audience on certain topics and require less of people than leaving questions and comments. You can set up polls ahead of time so attendees can begin answering the questions after they register, or you can create a poll while your webinar is live and ask attendees to weigh in with their feedback. Crowdcast also makes it easy for attendees to leave feedback and interact with each other in the Comment section on the right side of the window. And, because it’s separate from the Questions & Topics section, you can minimize the comment section as you’re hosting to cut back on distractions.

Crowdcast not only allows you to include a button for your call-to-action, but it places the button front and center on the screen. By placing the call-to-action in a prominent place, you’re able to call attention to it and easily point your audience to a sales page or link to another helpful resource. Whether you’re offering a new product or you’re sharing helpful information, you often want to include a call-to-action somewhere in your webinar window and direct your viewers to another page.

Vertical Response is an email marketing tool that allows you to easily connect with your contacts’ base through emails and social networks, in order to improve your business and increase conversions. Vertical Response, in fact, enables businesses of any size to create emails and social posts that engage your audience and track your results. Thanks to its easy-to-use editor, you can send beautifully designed emails and social posts without effort that engage people.

With Vertical Response you can increase your leads and subscribers, using the landing page creation tool. Once the leads subscribe to your list, you can set up automated follow up emails, in order to reach them immediately when they opt-in. Then, you can nurture them in order to increase their engagement and - consequently - improve conversion rates.

Vertical Response allows you to create autoresponders and email series, so you can focus on what really matters on your business. Moreover, the A/B testing tool enables you to find out the elements that boost your emails’ click and open rates.