Generate more leads with the Cubrid + Oracle Eloqua integration

CUBRID is engineered as a completely free, open-source relational database management engine, with built-in enterprise-grade features. CUBIRD provides unique powerful features, such as object-oriented database elements relations, data sharing, a native middleware broker, high-performance data caching, customizable and extendible globalization support.

Not the least, it provides a high level of SQL compatibility with MySQL and other known databases. It has a convenient and intuitive Graphical User Interface (GUI) and provides powerful tools to manage the databases, brokers, execute queries and view their results, and many more.

CUBRID is open-source and this mean that you may freely use it, improve it and distribute it. Feel free to add your own tools and drivers or request new ones for your requirements : the community may already have an answer for you or maybe the core development team may include it into the roadmap.

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.