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What is Excel Online (.xls .xlsx)
An XLS file (Excel Spreadsheet) is a type of file used to create spreadsheet file format. This type of file format was created by Microsoft, in order to allow people store Microsoft Excel documents.
Benefits of using Excel Online (.xls .xlsx)
XLS files are often used as an alternative to CSV files, and they can also be opened by the Microsoft Excel Viewer, and OpenOffice. XLS files allow you to store the information you collected about your contacts. Data are organized in cells, columns, and rows.
Why should I use Excel Online (.xls .xlsx)
Unlike CSV files, XLS files let you define and save formulas to better analyze the data.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
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