Generate more leads with the Facebook Dynamic Ads + Adobe Campaign integration

Facebook Dynamic Ads are a specific type of ads that run on Facebook, that allows advertisers to create an ad template that automatically uses the images and details of your data list for the items you want to advertise.

Dynamic Product Ads use Facebook's pixel or SDK to show ads to people who have already shown interest in your business by performing actions that are important to you on your site. With Facebook Dynamic Product Ads, advertisers are be able to promote any item from a dynamic product catalog, directing the right product to the right person.

Moreover, by using LeadsBridge you can to understand exactly which offer or product your leads are affected. In fact, LeadsBridge can pass the information related to the Retail ID of your ads, directly to your CRM. By doing so, you can perform a targeted follow up to your leads, depending on the object they have clicked on in your ads.

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.