Generate more leads with the Facebook Instant Articles Forms + Bizzabo integration

Instant Articles is a mobile publishing format specifically designed for mobile devices, that enables you to promote contents and articles on the Facebook Platform, without redirecting your audience to a website or blog. Unlike blog posts or website pages, this format loads fast on the users’ devices and offer fast, interactive stories that engage people. Instant Articles’ contents can be imported directly from your CMS using a third party plugin like Atavist, Drupal or Wordpress.

However, promoting instant articles allows you to run retargeting campaigns on users who engaged with your content. In fact, those users can be automatically be grouped into a Custom Audience in order to create a second campaign that aims to raise your brand, make a front-end offer, etc.

Instant Articles also can be also integrated with a call to action and pre-filled to collect users’ relevant data such as name, surname, email or telephone number, just to name a few. By doing so, you’ll be able to store your leads into a CSV file or sync them automatically with your CRM/email marketing software using LeadsBridge, in order to send instant welcome emails and improve the quality of your leads.

Bizzabo is an event tech company that empowers marketers, entrepreneurs and planners to create and manage successful events. Thanks to Bizzabo, running an event is easier than ever. In fact, Bizzabo helps you build effective event marketing programs: by providing a great digital experience for your audience, you can easily manage event registrations and take data-driven decisions by tracking your results.

With Bizzabo you can manage everything that concerns your events in the same platform, create and apply marketing programs that improve the registrants’ engagement. Simply integrate event data with 750+ platforms including Salesforce, Marketo, Hubspot, Pardot and more, in order to follow up your registrants, feed them with useful content, and promote other events to your customers.

Bizzabo takes care about user experience, which lets your team members learn to use the platform quickly, so you can stay focused on management tasks while the system sells out any event faster thanks to automated tools. Moreover, thanks to the session registration management tool, you can finally take session registration into your own hands and take the most out of it.