Generate more leads with the Facebook Instant Articles Forms + Reynolds & Reynolds integration

Instant Articles is a mobile publishing format specifically designed for mobile devices, that enables you to promote contents and articles on the Facebook Platform, without redirecting your audience to a website or blog. Unlike blog posts or website pages, this format loads fast on the users’ devices and offer fast, interactive stories that engage people. Instant Articles’ contents can be imported directly from your CMS using a third party plugin like Atavist, Drupal or Wordpress.

However, promoting instant articles allows you to run retargeting campaigns on users who engaged with your content. In fact, those users can be automatically be grouped into a Custom Audience in order to create a second campaign that aims to raise your brand, make a front-end offer, etc.

Instant Articles also can be also integrated with a call to action and pre-filled to collect users’ relevant data such as name, surname, email or telephone number, just to name a few. By doing so, you’ll be able to store your leads into a CSV file or sync them automatically with your CRM/email marketing software using LeadsBridge, in order to send instant welcome emails and improve the quality of your leads.

Reynolds & Reynolds is a leading automotive dealer solution (ADS) designed for growing your sales volume. Thanks to the Retail Management System, you can run your automotive business with more efficiency, working faster and smartest then ever.

With Reynolds and Reynolds, it is easier to engage your customers, thanks to the most advanced marketing techniques and tools that the software provides you. Reynolds & Reynolds solutions include: CRM Reynolds & Reynolds’ CRM enables you to effectively manage your customers’ database and leads, driving them through your sales pipeline. With the CRM you can organize your tasks, update customers information, track sales. In other words, you have an overview of your business and you’ll know exactly how to make more sales.

With Reynolds & Reynolds you can bring your dealership business online and start building a professional online presence, in order to attract more leads and close more deals. Callbright® Callbright allows you to improve your marketing efforts, by engaging your customers with the most advanced web-based, real-time, telephone communication management tools. With Callbright® you can track your results, thanks to detailed insights about your marketing activity.