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What is Facebook Instant Articles Forms
Instant Articles is a mobile publishing format specifically designed for mobile devices, that enables you to promote contents and articles on the Facebook Platform, without redirecting your audience to a website or blog. Unlike blog posts or website pages, this format loads fast on the users’ devices and offer fast, interactive stories that engage people. Instant Articles’ contents can be imported directly from your CMS using a third party plugin like Atavist, Drupal or Wordpress.
Benefits of using Facebook Instant Articles Forms
However, promoting instant articles allows you to run retargeting campaigns on users who engaged with your content. In fact, those users can be automatically be grouped into a Custom Audience in order to create a second campaign that aims to raise your brand, make a front-end offer, etc.
Why should I use Facebook Instant Articles Forms
Instant Articles also can be also integrated with a call to action and pre-filled to collect users’ relevant data such as name, surname, email or telephone number, just to name a few. By doing so, you’ll be able to store your leads into a CSV file or sync them automatically with your CRM/email marketing software using LeadsBridge, in order to send instant welcome emails and improve the quality of your leads.
What is SCI MarketView
Automotive enterprise lead management, Lead Management Response, Customer Engagement Technology Solutions and Training for the Automotive industry.
Benefits of using SCI MarketView
Why should I use SCI MarketView
Kayak Pools created a series of campaigns to sell swimming pools. Thanks to LeadsBridge and Facebook Leads Ads Kayak Pools was able to increase their ROAS up to +36%