Streamline your data management process with the Facebook Job Postings + Instagram Custom Audiences integration

Facebook job postings allow employers to post jobs directly to their page. Employers can then run the postings as ads and target potential employees. Job applications can be automatically filled out with the applicant's profile information, which applicants can edit. There are over a billion people active on Facebook every day. Your candidate may not be actively searching job boards for work, but there's a good chance they've got a Facebook account. Hiring on Facebook might be a good option.

Users spend many hours on Facebook. They meticulously fill out all their work, education, and sometimes personal details on their profiles. Facebook job postings provide a flexible way to communicate with the new global workforce. Candidates text their applications to you. Because they are the one making the first move, they would ease into the rest of the communication effortlessly.

Facebook jobs feature advantage is first populating a candidate’s work and education history in the application form, then giving the candidate the choice to edit the info before sending it. This is a sharp difference from LinkedIn, where everything on a candidate’s profile will be sent to the employer.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.