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What is FTP/SFTP
FTP/SFTP are two different protocols used to transfer data over the internet. FTP, in fact, stands for File Transfer Protocol, and companies all over the world use it to share files with internet users.
Benefits of using FTP/SFTP
These files can be downloaded from an FTP server by people who connects to internet through and FTP client. SFTP - Secure File Transfer Protocol, ensures that the files and data are transferred through a safe stream.
Why should I use FTP/SFTP
Today, the FTP protocol is considered very unsafe and risky, because data like usernames and passwords are not encrypted during the transfer. However, File transfer protocol without encryption is still the most widely used on internet.
What is Instagram Custom Audiences
Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.
Benefits of using Instagram Custom Audiences
You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Why should I use Instagram Custom Audiences
Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.
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