Automatically measure the offline impact of your campaigns with Facebook Offline Conversions + Google Sheets integration

Google Sheets is an online tool provided by Google that allows you to create and share spreadsheets for project plans, data analysis and much more. Everyone can access to Google sheets by using their Google accounts, and modify your sheets from everywhere, also with mobile devices.

Google Sheets allows you to share your documents with your entire team. Friends, colleagues and clients can access to your shared files, and you can give them the possibility to edit, modify or just view the sheets. When you share your sheets, everyone can easily collaborate with you, by adding comments and suggestions to empower the teamwork. Then, the authors can decide to accept the suggestions with one click. Google Sheets is a great solution that allows everyone to work together, wherever you are, following your rules.

With Google Sheets you can easily create, import and export your sheets in many formats, included PDF, Microsoft Excel files, and much more. Google Sheets lets you personalize your entire documents, allowing you to work with rows, columns and cells, customizing formats, colors and fonts of your documents.

Facebook Offline Conversions is a tracking tool that enables you to measure the effectiveness of your Facebook Campaigns, also if your sales funnel requires multiple, offline events.

By tracking Facebook Offline Conversions, you understand which ads generate the most sales. You can resize your campaigns with this information. This Benefit is particularly crucial if your campaigns promote products that you can sell offline as physical goods, such as cars, homes, consulting.

Because with Facebook Offline Conversions, you can easily monitor your online sales. No matter where people have seen your ad, Facebook will be able to match the data stored on the CRM after the purchase to track them. In this way, you will be able to distinguish between customers who have made purchases online and those who have purchased them in the store.