Automatically create audiences from Google Sheets with the Snapchat Custom Audience integration

Google Sheets is an online tool provided by Google that allows you to create and share spreadsheets for project plans, data analysis and much more. Everyone can access to Google sheets by using their Google accounts, and modify your sheets from everywhere, also with mobile devices.

Google Sheets allows you to share your documents with your entire team. Friends, colleagues and clients can access to your shared files, and you can give them the possibility to edit, modify or just view the sheets. When you share your sheets, everyone can easily collaborate with you, by adding comments and suggestions to empower the teamwork. Then, the authors can decide to accept the suggestions with one click. Google Sheets is a great solution that allows everyone to work together, wherever you are, following your rules.

With Google Sheets you can easily create, import and export your sheets in many formats, included PDF, Microsoft Excel files, and much more. Google Sheets lets you personalize your entire documents, allowing you to work with rows, columns and cells, customizing formats, colors and fonts of your documents.

Snapchat Custom Audiences allows you to reach specific Snapchatters based on customer data you’ve gathered. You can create two types of audience:

Snap Audience Match: Audiences are built directly from your customer lists of emails or device ids. With SAM Audiences you’ll be able to easily upload your customer lists, get audience insights, edit or delete audiences, and create lookalikes from your uploaded data.

Lookalike Audience: Consist of Snapchatters who are likely to be interested in your business. You will be able to create a Lookalike Audience if you have already uploaded a SAM Audience. With this kind of audience, you’ll be able to choose the audience size and select a country for the lookalike. But pay attention, at this time only the select countries are available for Lookalike Audience.