Streamline your data management process with the Infusionsoft by Keap + Oracle Eloqua integration

Infusionsoft by Keap is a leading marketing automation platform that allows you to increase your leads and manage your contacts base, with the goal of growing your sales volume. Infusionsoft by Keap was designed as a small business CRM, sales, and marketing automation software, yet it is widely used by companies of any size.

First of all, Infusionsoft by Keap allows you to acquire more leads in different ways. You can upload a list of contacts manually, or create opt-in forms that will be included on your website, blog, or landing pages, in order to get more leads. Moreover, you can integrate Infusionsoft with other online platforms that you use to generate leads online. By doing so, the contacts will start receiving your email follow-ups and newsletters.

With Infusionsoft by Keap, you can assign tags to your leads, in order to identify their preferences and behaviors. When you tag a contact with Infusionsoft by Keap, you collect crucial information about your leads that you can use to send more specific offers and more relevant messages, which generally increases conversion rates.

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.