Streamline your data management process with the Kayako + Instagram Custom Audiences integration

Kayako is a leading help desk and customer service software for businesses and enterprises. The platform unifies your email, social, and live chat conversations together in just one place, making it simple to connect with your audience and provide first-class customer service. Moreover, Kayako helps customer support teams be more productive and improve customer loyalty, by offering a quick, simple and effective support, because the help desk software is specifically designed for modern businesses who want to grow personal customer relationships.

Traditional help desks miss very important features that make unhappy and frustrated customers and team members. With Kayako, everything in managed in one place, so there’s no risk to leave unreplied messages. Employees, managers and team members have the entire business under control, 24/7, and they can easily pick up a ticket or delegate.

Customer support teams need a well-organized, collaborated workspace. Kayako provides team members the ability to send and receive emails through a simple, shared inbox. Moreover, through the live chat, you can engage your customers and respond in real-time to their inquiries, in order to drive more sales. Kayako allows you to see real-time customer activity, in order to offer a tailored, faster and helpful support.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.