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What is Mailchimp
Mailchimp is a leading email marketing platform designed to grow your business and make more sales. Mailchimp’s tools allow you to create highly professional email marketing campaigns effortlessly.
Benefits of using Mailchimp
With Mailchimp you can easily grow your mailing list, by creating your own opt-in forms and install them on your website or blog. Once leads subscribe to your list, you can nurture them with newsletters and drip email campaigns. Mailchimp allows you to run your email marketing on autopilot. Just set up your autoresponder to send periodic emails to your subscribers based on time and actions.
Why should I use Mailchimp
Mailchimp allows you to understand the success of your campaigns, monitoring the click and open rates of your emails, to find out what works and what doesn't. Moreover, with Mailchimp, you can control your marketing automation, allowing you to engage the base of your contacts with the goal of increasing conversions and monitoring results, which is essential to increase the results of your business.
What is Google Shopping Actions
Google Shopping Actions is a program launched by Google that offers online sellers (distributors, retailers, brands) the ability to sell their products more efficiently. Product catalogs are simultaneously available on Google's search platform as standard search results on desktop or mobile devices and soon also on Google Assistant via voice prompt results.
Benefits of using Google Shopping Actions
Google Shopping Actions offers online visitors a more vertical shopping experience: they can browse product catalogs, read product information such as availability, colors, prices, delivery terms and make a purchase with a simple tap, as long as they have previously registered the payment information in their Google Play account.
Why should I use Google Shopping Actions
For retailers, Google Shopping Action uses a cost-per-sale (CPS) model instead of the cost-per-click (PPC) or advertising cost (CMP) model.
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