Streamline your data management process with the Mailchimp + Google Shopping integration

Mailchimp is a leading email marketing platform designed to grow your business and make more sales. Mailchimp’s tools allow you to create highly professional email marketing campaigns effortlessly.

With Mailchimp you can easily grow your mailing list, by creating your own opt-in forms and install them on your website or blog. Once leads subscribe to your list, you can nurture them with newsletters and drip email campaigns. Mailchimp allows you to run your email marketing on autopilot. Just set up your autoresponder to send periodic emails to your subscribers based on time and actions.

Mailchimp allows you to understand the success of your campaigns, monitoring the click and open rates of your emails, to find out what works and what doesn't. Moreover, with Mailchimp, you can control your marketing automation, allowing you to engage the base of your contacts with the goal of increasing conversions and monitoring results, which is essential to increase the results of your business.

Google Shopping is a tool provided by Google that allows retailers and eCommerce companies to advertise their physical products on Google and, for users, to compare various online shopping websites with just a few clicks to find the items you intend to purchase quickly.

Google Shopping works like a standard search engine, within which you can find products of any kind. Users can filter results based on specific parameters, such as price or retailer.

Google Shopping is not presented as simple text Ads but is accompanied by further information on the products and photographs. Products advertised through this service, like Google Ads ads, also appear on the first page of search results.