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What is Microsoft SQL Server
Microsoft SQL Server is a relational database management system, or RDBMS, that supports the impact of transaction operations, business intelligence and analytics in corporate IT environments. It is one of the three market-leading database technologies, along with Oracle Database and IBM DB2. Like another RDBMS software, Microsoft SQL Server is based on SQL, a database standardized programming database and querying the data they contain. SQL Server is linked to a Transact-SQL (T-SQL), a Microsoft SQL implementation that adds a series of programming extensions that are proprietary to the standard language.
Benefits of using Microsoft SQL Server
Security & Compliance: Protect data at rest and in motion with a database that has the least vulnerabilities of any major platform for six years running in the NIST vulnerabilities database. Security innovations in SQL Server 2017 help secure data for mission-critical workloads with a layers of protection security approach, adding Always Encrypted technology along with row-level security, dynamic data masking, transparent data encryption (TDE), and robust auditing.
Why should I use Microsoft SQL Server
The business intelligence helps you scale your business intelligence models, enrich your data, and ensure quality and accuracy with a complete BI solution. SQL Server Analysis Services help you build comprehensive, enterprise-scale analytic solutions benefiting from the lightning-fast performance of in-memory built into the tabular model. You can build intelligent applications with SQL Server Machine Learning Services using R and Python. Move beyond reactive and into predictive and prescriptive analytics by performing advanced analytics directly within the database. By using multi-threading and massively parallel processing, you’ll gain insights faster than using open source R and Python alone.
What is Optivo
Optivo is a cloud-based email marketing software designed for businesses of any size, that allows you to increase your sales volume and grow your profit by building powerful email and multichannel campaigns. Optivo, in fact, enables you to connect with your audience and engage with your contact’s base, by addressing with personal emails and relevant contents.
Benefits of using Optivo
Optivo gives you the ability to start a one-on-one dialogue with your lists. Moreover, Optivo is really easy-to-use. You can create emails, campaigns and automations using a simple and quick drag and drop builder. This graphical user interface allows you to always have a one-shot campaign in sight, which makes Optivo so flexible. Consequently, you’ll be able to optimize the sales processes, run a/b tests for improving conversion rates, remove or add new sequences within minutes, and much more. With email marketing, you don’t need to re-invent the wheel.
Why should I use Optivo
If you are a business owner and you want to get quick results, Optivo can provide you an entire template kit, full of templates and proven models to improve your communication without effort.