Generate more leads with the NationBuilder + Lead Metadata (real estate) integration

Used and trusted by over 9,000 customers in 112 countries, NationBuilder empowers you to tackle your website content, email communications, social insights, and people management all in one place replacing multiple platforms with one scalable system.

NationBuilder products and services include accessible solutions for nonprofits, advocacy groups, businesses, and political campaigns of all sizes as well as infrastructure options for networks and large-scale organizations.

In addition to best-in-class software for leaders, NationBuilder offers digital tools (like RunForOffice.org) and live programming to lower the barriers to leadership, including community-building and educational events in a growing number of cities around the world.

Lead Metadata is a standard format used in Real Estate market. Nowadays a lot of people search for buying homes online. In order to supply this online demand, lead generation websites were born with the aim to connect potential customers to real estate agents.

Lead Metadata has been developed to to identify a unique format for leads’ information, prescribing a way to transport prospects’ data (email, telephone number, etc.) from vendors (such as a real-estate search portals), to consumers (including real estate CRMs). The problem is that, when a software can’t load the leads’ information properly, it’s not possible for real estate agents to manage such data.

Thanks to Lead Metadata, the market players can get the leads from the major lead generation websites and automatically extract the information they need, in order to better manage their leads through their CRMs/email marketing softwares.