Automatically create audiences from Placester with the LinkedIn Matched Audiences integration

Placester is a simple, all-in-one digital marketing platform for real estate professionals that gives you everything you need to promote your brand, manage relationships, and grow your real estate business online, all in one convenient platform that’s simple to use.

Placester’s mission is to help real estate professionals work smart in a digital world. Its solutions enable individuals and teams to identify and benefit from more opportunities, all while providing an outstanding experience for real estate consumers.

The Placester platform is specifically designed for real estate agents, brokers, and brands that want to grow their businesses online and via mobile through seamless MLS integration, natural language search, and eye­-catching visuals. In addition, Placester offers a wide range of apps and add­-ons for high­-impact email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.