Automatically create audiences from PayPal with the LinkedIn Matched Audiences integration

Paypal is the leading payment platform for online purchases, which allows you to receive and send money by simply connecting your best email to your credit card or bank account. By using PayPal, selling your products and services worldwide is easy and secure.

Paypal allows you to get paid securely and quickly, by sending invoices by email with your brand’s logo. You just need to integrate a PayPal button with the invoice and your clients can pay you with one click. PayPal enables you to create your own payment buttons and install them on your website. By doing so, you’ll be able to transform your website or blog in a professional eCommerce and start to make money immediately.

With PayPal you can easily set up a recurring payment system and create memberships, subscriptions and much more. You can integrate PayPal with the major softwares and online platforms for web-preneurs and business owners like Wordpress, Optimizepress, Clickfunnels, Woo commerce, just to name a few.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.